L.A. Times Coast to Coast

Coast to Coast was a series of springtime events held in New York City to bring laid-back Los Angeles flavors to the city that never sleeps. I really loved the idea of contrasting the two city skylines in the event identity, with the rich gold and vibrant magenta really playing up the contrast of the two cities. As chefs were announced on social they were represented with their city skyline as well, which played well to the bi-coastal audience the event was aimed at. The result was an eye-catching campaign across digital, print and social with total media impressions up 180% year-over-year, the campaign’s impact extended far beyond the event itself, sparking excitement and engagement across audiences and sold out attendance.

Digital Ads

Social

Signage

Art: Noel Adolph
Copy: Carrie Shemanski
CD: Brandon Sides
Designer: Katy Kirton