FESTIVAL OF BOOKS
Working across print and digital, I developed the creative direction that carried the campaign from its first “Save the Date” ads to the final on-site event graphics, utilizing the festival’s established tagline “Many stories. One weekend.” Patrick Hruby’s bright, colorful illustrations were used for all touchpoints: digital, email, social, print, OOH as well as the banners, signage, stage graphics and digital signage of the festival itself.
The result: the largest crowd in the history of the festival. Over 165,000 people (up 10% from 2025) showed up to find new books, see their favorite authors, listen, learn, play and laugh over the April weekend on the USC campus.
Banners
Social
Save the date announcement
Author Social
Volunteer Social
WEB
300x250
728x90
300x600
TV
:30 Sizzle
Sponsor Email
OOH
Bookmark
Postcard
SIGNAGE
USC Campus Signage
Lightpole Banners
Interactive
Informational Signage
180º Photo Background
Stage Backgrounds
Art Director: Noel Adolph
Copywriter: Carrie Shemanski
Project Mgr: Bobby Navarro
Creative Director: Brandon Sides
Illustrator: Patrick Hruby