CLB1.jpg
NOW Cover. The included brochure was designed to look like a hip fashion magazine, which explained the new positioning for Gen B Clorox.
Spread from brochure.
Spread from brochure.
Spread from brochure.
Spread from brochure.
To introduce the kit to the salesforce, we arranged for Dimensions, an Oakland dance troupe Clorox sponsored, to perform at the kickoff event. Custom costumes were created to reflect and reinforce the color scheme of the kit.
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