Art Director: Noel Adolph Copywriter: Noel Adolph Photo: Wally Skalij/Los Angeles Times

Art Director: Noel Adolph
Copywriter: Noel Adolph
Photo: Wally Skalij/Los Angeles Times

L.A. Times

With the L.A. Rams making a historic return to the SuperBowl in 2019, football fever gripped L.A. like… well, the city was more excited than usual. Of course, the probability of them winning was the longest of long shots, but the L.A. Times needed an ad to run celebrating the team in either eventuality. Though I know next to nothing about football, after getting inspiration from the photographs of their historic win against New Orleans, I created a heartfelt and celebratory ad that speaks to Rams fans after a truly crushing loss.

Thank you Rams.
Thank you for coming back to L.A.
Thank you for the perseverance.
Thank you for the momentum.
Thank you for giving fans hope.
Thank you for the unforgettable season.
Thank you for beating the Saints.
And, thank you for another trip to the big game, finally.

Next season starts 9.5.19