L.A. Times The Taste

When the L.A. Times expanded The Taste festival into Orange County for two weekends, we wanted to give it it’s own flavor to differentiate from the Los Angeles event. In creating the digital ads, we leaned heavily on the typography and color choice to do a lot of the heavy lifting. While keeping the overall The Taste identity intact, the typography and color of the messaging differed greatly, letting readers know it was it’s own thing.