SoCal Gas California Agriculture Booth 2022
SoCal Gas Booth
SoCal Gas is a regular exhibitor at the annual World Ag Expo, which takes place in Tulare, CA every February. Wanting to freshen up the look of their booth and and drive more activations were top of mind when redesigning the booth. To drive home the importance of the agriculture community working with SoCal Gas, and to highlight new projects and technologies, bright large scale photos were utilized across the entire booth. Each station gave attendees information and stamped a card, which allowed them to spin a prize wheel at the end. After the Expo was over, I was delighted to hear the client say how much the bright colors and photography stood out and how the SoCal Gas booth was the busiest its ever been, indicating a large increase in activation completions.
Using large scale photography to draw in attendees and provide and exciting and compelling entry point
Extremely large shovel and Hydrogen powered truck provided excellent selfie backdrops
Arrows along the ground point attendees to the next station. These were simplified from previous years, where factoids were interspersed throughout.
Besides being selfie backdrops, each station provided attendees with information about SoCal Gas’s programs, technologies, and innovations that benefit agriculture
20’x40’ booth overview
Final mockup